Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Do you want to be part of a winning team at Haleon Canada? Are you an individual that thrives on interacting with multiple internal and external stakeholders on a day-to-day basis, can operate at both a strategic and executional level, with a desire to be part of the Commercial Excellence and Shopper Marketing team? If so, the Shopper Marketing Manager role could be exactly what you have been looking for.

Job Purpose:

As a Shopper Marketing Manager, you will partner with internal stakeholders and Haleon priority customers to develop and execute retail-centric shopper programs that drive shopper conversion and grow category/brand sales. The Shopper Marketing Manager will leverage shopper and customer insights to develop relevant programming for priority categories/brands at assigned customers that will address & deliver value to all key stakeholders – the shopper, the customer and Haleon.

Why Join Haleon?

• Competitive compensation and annual bonus package;
• Comprehensive and flexible benefits program from day 1;
• Defined contribution pension plan with employer matching;
• Optional Haleon Savings Plan with employer matching;
• We offer all new parents at Haleon 26 weeks of fully paid leave, regardless of gender or sexuality;
• Inclusive, diverse, and collaborative culture;
• Commitment to development and career progression;
• Hybrid model in a modern office located in Mississauga;
• Fitness centre, annual fitness subsidy, and bistro onsite.

Key Responsibilities:

This role will provide YOU with the opportunity to lead key activities to progress YOUR Shopper Marketing career. These responsibilities include some of the following…

• Develop & execute full year, customer specific shopper activation plans, inclusive of portfolio programs, innovation support & scale events in consultation with key stakeholders (Sales, Marketing, Retailers, Agency Partners) to deliver annual targets. Sell and execute shopper marketing plans with excellence – both internally & externally.
• Leverage local & global shopper research to enhance knowledge of the shopper mission & mindset (behaviors, barriers, needs, etc.), identify growth opportunities and influence program development. Develop shopper activation ideas & associated creative – rooted in key insights - to support category growth platforms.
• Assess global shopper toolkits and determine relevance for Canadian market. Work closely with Canadian shopper agency to adapt global materials or create market specific campaigns. Leverage Shopper Science Lab (SSL) technology as appropriate to optimize promotional materials and messaging.
• Build direct relationships with Marketing teams at key customers ensuring Haleon becomes first point of contact in priority categories. Build customer specific expertise around key retailer strategies, shopper profiles, activation toolkit, media offerings, etc. Act as day-to-day shopper lead for retailer media relationships at assigned customer(s).
• Establish and maintain effective relationships with shopper marketing agency partners on behalf of Haleon.
• Represent shopper on assigned accounts throughout the commercial planning process to ensure the shopper is reflected in customer plans and influence plans at a more strategic level.
• Evaluate shopper/retailer activations to ensure we are spending efficiently and continually improving and delivering ROI to the business.
• Support delivery of the total shopper marketing budget to plan, in close partnership with Finance and other members of the Shopper Marketing team, including monthly forecasting and phasing of spend.

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Undergraduate degree with specialization in Business or Marketing.
• 5+ years of experience in Shopper &/or Brand Marketing in CPG/Consumer Healthcare space.
• Ability to manage multiple, competing projects at once.
• Strong time management and organizational skills with attention to detail and accuracy.
• Team player that can collaborate with and manage the needs of multiple stakeholders (Sales, Marketing, Retailers, Agency Partners, etc.).
• Ability to work at a strategic as well as an executional level.
• Solid analytical skills utilizing a variety of sources of data to generate insight and actionable recommendations.
• Demonstrated business savvy, with confidence to engage at executive levels both internally and externally at customers.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Previous experience in in key account sales, category management &/or shopper insights would be an asset.

#LI-HYBRID

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.