PepsiCo

Shopper Marketing Specialist


PayCompetitive
LocationKraków/Malopolskie
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: 379309
      Overview

      Location Overview

      Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

      Job Overview

      In this role you will be responsible to c oordinate the full (co-packed) display program initiated via retailer HQ’s from end-to-end in close cooperation with internal and external cross-functional stakeholders for the BNL across channels . Furthermore you will be responsible fo r translating our BNL campaigns on the PepsiCo Joy platform, our platform for Benelux shoppers to participate in our digital activations coming from our shopper (and media) campaigns .


      Responsibilities

      End-to-end display program management via retailer headquarters

      • Coordinate the full display program initiated via retailer HQ’s from end-to-end in close cooperation with internal and external cross-functional stakeholders for the BNL across different channels
      • Ensure up - to - date planning in total shopper campaign planning overview in cooperation with the shopper marketeers
      • Work on translating visuals into the specifications of the retailers’ HQ displays in cooperation with in-house production team
      • Inventory management

      End-to-end Joy platform execution

      • T ranslating our BNL campaigns on the PepsiCo Joy platform, our platform for Benelux shoppers to participate in our digital activations coming from our shopper (and media) campaigns
      • Work on translating campaign visuals towards digital assets for the joy platform campaign pages in cooperation with in-house production team
      • Ensure a seamless and consumer centric shopper journey on joy platform, fitting to our campaign objectives
      • Close collaboration with inhouse TCP J oy expert in Europe and external partners responsible for the technical side of the platform
      • Follow-up on results on shopper particpation on joy platform, sharing learnings and best practices
      • Support in execution of shopper marketing win activations on the joy platform

      Manage ad hoc requests related to shopper marketing projects


      Qualifications

      • Excellent project management and organizational skills
      • Min 1-2 years’ experience in working as an account manager in a creative / production agenc y or shopper/trade marketing team s
      • Ability to manage multiple stakeholders at all levels
      • A bility to deliver tight SLA deadlines in a dynamic environment

      The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab.


      • Excellent project management and organizational skills
      • Min 1-2 years’ experience in working as an account manager in a creative / production agenc y or shopper/trade marketing team s
      • Ability to manage multiple stakeholders at all levels
      • A bility to deliver tight SLA deadlines in a dynamic environment

      The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab.


      End-to-end display program management via retailer headquarters

      • Coordinate the full display program initiated via retailer HQ’s from end-to-end in close cooperation with internal and external cross-functional stakeholders for the BNL across different channels
      • Ensure up - to - date planning in total shopper campaign planning overview in cooperation with the shopper marketeers
      • Work on translating visuals into the specifications of the retailers’ HQ displays in cooperation with in-house production team
      • Inventory management

      End-to-end Joy platform execution

      • T ranslating our BNL campaigns on the PepsiCo Joy platform, our platform for Benelux shoppers to participate in our digital activations coming from our shopper (and media) campaigns
      • Work on translating campaign visuals towards digital assets for the joy platform campaign pages in cooperation with in-house production team
      • Ensure a seamless and consumer centric shopper journey on joy platform, fitting to our campaign objectives
      • Close collaboration with inhouse TCP J oy expert in Europe and external partners responsible for the technical side of the platform
      • Follow-up on results on shopper particpation on joy platform, sharing learnings and best practices
      • Support in execution of shopper marketing win activations on the joy platform

      Manage ad hoc requests related to shopper marketing projects

  • About the company

      PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.