About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

You’ll be part of the Global Social Media Pillar, with solid hands-on experience in developing a brand-centric social media strategy across various social channels.. You will play a key role in supercharging the brand’s social growth across key global social media platforms Instagram, Facebook, YouTube and TikTok through thoughtful and refreshing storytelling. Reporting into the Assistant Global Social Media Manager , you will play a pivotal role in the overall content creation, brand awareness, reach, engagement and elevation of Love, Bonito’s social media presence globally through thoughtful brand-led content.

You should have / be

• A passion and genuine interest in our brand and mission - fashion and our community of women
• Extreme ownership as well as a mission-first and performance-driven mentality
• Ability to think strategically in a customer-centric, user-driven way
• A strong understanding of the digital landscape as well as the LBCommunity and their lifestyle.
• Extreme ownership as well as a mission-first and performance-driven mindset.
• An independent problem solver and ability to think out of the box with scalable, sustainable yet cost-effective solutions.
• A strong and highly creative thinker with the ability multi-tasker
• Proficient project management skills with high attention to detail, multitasking and execution abilities
• Ability to effectively communicate, build strong relationships and influence stakeholders across all functions and levels through a remote setting.
• Ability to build strong relationships with external stakeholders
• Ability to lead cross-functional teams in driving campaigns and projects
• Lives and breathes our brand values: People Matter, Go Above & Beyond, Be Bold, Be Creative, Always Keep It Real, We’re Better Together, Growth Mindset!

Key Responsibilities

• Collaborate with the Assistant Global Social Media Manager to oversee the execution of the global social media calendar, ensuring a consumer-first and data-driven approach.
• Manage daily operations across Global Instagram, TikTok, and Facebook, ensuring timely content posting and fostering effective engagement with followers.
• Lead the creation and execution of social media content, ensuring alignment with brand guidelines and marketing objectives; collaborating cross-functionally with relevant teams such as the Creative, Copywriting and Country Marketing Teams to produce such content.
• Content creation for Instagram - Stitch together engaging short-form videos using provided assets from the onsite team or other relevant sources.
• Take the lead for TikTok by storyboarding and creating content that aligns with current trends, while actively working to grow our TikTok audience through a diversified content strategy. (Comfortable being in front of the camera is a plus.)
• Handle community interactions by responding to comments and messages, and fostering meaningful engagement with our audience.
• Assist in the ideation and coordination of social media activations, including IG Lives and social giveaways.
• Research, analyze and present new and fresh ways to approach and execute social content
• Monitor, track, analyze, and report on social media content and selected country performances using tools like Falcon IO and Tableau.

Main KPIs:

Social Media

• Organic Social Traffic
• Social media channels follower growth
• Social media engagement rate
• Organic Reach
• Global Share of Voice

Qualifications & Experience

• 1-2 years of relevant work experience with an omnichannel or direct-to-consumer brand, ideally with comprehensive experience on social media management
• Relevant degree in business, marketing or other relevant fields
• Strong multitasking and project management skills
• Adept in Google Suite (Word, Slide, Sheets)
• Strong proficiency in a video-editing softwares such as Premiere Pro/Final Cut Pro/CapCut
• Comfortable being in front of the camera
• Prior experience in creating engaging short-form video content for social media
• Able to adapt and independently evolve in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure.
• Prior experience utilizing social media performance analytics platforms (eg Brandwatch, Falcon, Iconosquare, Klear) and Tableau
• Solid hands-on experience in social media strategy, content planning, creative art direction, content writing, and digital marketing
• Prior experience in photography and videography will be a plus!
• Strong and effective communicator and a reliable team player
• Past experience in a high growth, fast-paced and dynamic environment

1. Flexible Work Arrangement

• Work from anywhere!
• Remote work according to HQ operating hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme