Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

Social Media Content & Channel Specialist, position exists to manage, analyze, and optimize the video content for the Focus on the Family YouTube channel(s). It exists to become THE ministry expert on how YouTube works, and how to succeed on the platform.

Essential Duties/Responsibilities:

Content Publishing:

• Posts videos and shorts, following optimization procedures to ensure maximum performance
• Manages livestreams, ensuring a flawless execution and experience
• Ensures proper linkage within the channel, and to external channels
• Optimizes ad monetization for videos, carefully balancing viewer experience and channel revenue
• Responds to comments and messages received on the channel(s), oversees audience response to Premieres, and maintains the Posts tab, to cultivate a robust online community
• Connects with other channel specialists to ensure content is cross promoted on other relevant channels

Content Creation:

• Creates compelling and engaging thumbnails
• Writes video titles and descriptions
• Creates shorts, as needed
• Edits long-form videos, as needed

Content Analysis:

• Maintains daily awareness of video and channel performance, analyzing and adjusting based upon data and overall strategy
• Researches and studies to develop and maintain a cutting edge understanding of the best practices for optimization and video performance
• Tests, and re-tests, thumbnails, titles, video descriptions, SEO terms, and other essential optimization elements to ensure maximum performance of the video content

Other Duties/Responsibilities:

• Will become highly versed in the content creation and publishing processes of the other primary social media channels (Facebook, Instagram, X), and be able to cover those duties for short periods, as needed
• Works with the Social Media Strategist to craft and refine overall YouTube channel and content strategies
• Understands, and makes recommendations on how YouTube can be leveraged in cross/platform, ministry-wide campaigns and programs
• Creates presentations on channel and video performance, and on recommendations to content creators

Working Environment/Physical Requirements:

• Office environment
• May be required to travel 10-15% of the year
• This role may require occasional travel including nights and weekend

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith ; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

• Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal requirements
• An obsession with connecting content to the people who will benefit from it
• A passion for iteration and refinement, based on data driven conclusions
• Ability to handle stress associated with changing priorities and multiple tasks
• Results oriented, self-motivated, and committed
• Able to receive feedback well
• Detail oriented and systematic
• Team player; trustworthy; reliable
• Coachable, able to redirect work priorities and assignments as requested
• Creative thinker, effective problem-solver

Knowledge/Experience:

• Bachelor’s degree in Digital Communications or related field
• Experience in creating social media content, particularly for YouTube
• Experience in marketing, understanding audience needs and building relationships
• Experience in data analysis, understanding metrics, and trends
• Videography skills such as composition of scenes and subject, familiarity with film audio and understanding lighting production process among other things
• Familiarity with social media platforms and producing for social media platforms
• Working knowledge of Focus on the Family’s mission, values, and objectives
• Computer knowledge in a variety of Microsoft Office Tools (required: Word, Excel, Adobe, and PowerPoint) or Google equivalents
• Experience with Adobe Premier and video editing
• Experience with an image management system (Canva, etc.) or equivalent preferred

Skills, Abilities, and Special Talents/Gifts:

• Excellent communication skills
• Strong strategic, conceptual, and creative thinking
• Strong attention to detail
• Excellent organizational and administrative skills
• Ability to adjust quickly to meet a goal and/or changing circumstances (changed work schedules, strategic direction, etc.)
• Exceptional analytical ability with logical thought processes
• Can work well under time pressure, ability to manage numerous and sometimes conflicting objectives, projects, and/or activities at the same time
• Strong planning and time management skills
• Ability to assemble clear, concise, and accurate project documentation
• Ability to resolve conflicts, disagreements, and misunderstandings
• Must be a team player and collaborative personality
• Must work well with, and take direction from, a wide range of individuals
• Video production skills
• Additional Adobe Suite skills beneficial

Salary Range: $58,236 to $67,077

Application Materials Required: Cover Letter, Resume/CV

*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline:

• Priority will be given to applications submitted by May 21, 2025. However, this posting will remain open until filled.
• The potential employee start date is May 27, 2025.

Posting date: April 21, 2025

Un-posting date: ongoing until filled

Posting contact email: job@fotf.org

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.