Employer Industry: Higher Education in Healthcare

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Supportive and collaborative work environment
- Chance to make a positive impact on healthcare education and community health
- Engagement in innovative research methodologies and tools
- Comprehensive orientation program with travel and lodging paid for new hires

What to Expect (Job Responsibilities):
- Conduct primary and secondary research to understand market trends, competitive positioning, and customer needs
- Develop and administer surveys, focus groups, and interviews to gather customer insights
- Create and maintain detailed, data-driven customer personas that represent target audiences
- Monitor and analyze brand health metrics, including awareness and engagement
- Synthesize research findings into comprehensive reports and presentations for stakeholders

What is Required (Qualifications):
- Bachelor's degree in Market Research, Marketing, Business, Psychology, Sociology, or a related field
- Proven experience in both qualitative and quantitative research methods
- Proficiency with research tools such as Qualtrics, SurveyMonkey, and data visualization platforms like Tableau
- Strong analytical skills with the ability to interpret complex data
- Experience in creating and updating customer personas to guide brand and marketing strategy

How to Stand Out (Preferred Qualifications):
- Master's degree in a related field
- Familiarity with statistical analysis and focus group moderation
- Experience managing relationships with external research vendors
- Knowledge of the latest market research technologies and methodologies
- Strong communication skills for presenting insights clearly and effectively

#HigherEducation #MarketResearch #CareerOpportunity #HealthcareProfessionals #DiversityAndInclusion

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