The Senior Analyst, Marketing is responsible for delivering data-driven insights to optimize marketing strategies, improve campaign performance, and support decision-making across channels. This role involves working closely with cross-functional teams to analyze customer behaviors, assess channel performance, and provide actionable recommendations.

Key Responsibilities

• Analyze marketing data across channels (e.g., paid search, SEO, social media, CRM) to identify trends, opportunities, and areas for improvement.
• Develop and maintain dashboards and reports to monitor KPIs, track performance, and communicate findings to stakeholders.
• Conduct in-depth customer segmentation and cohort analyses to support targeting and personalization efforts.
• Collaborate with marketing, product, and data teams to measure and optimize the effectiveness of campaigns and initiatives.
• Together with the Growth Lead, design and execute A/B tests and experiments to assess the impact of marketing tactics and guide strategy adjustments.
• Forecast performance and set benchmarks to guide budgeting, planning, and goal-setting for marketing campaigns.
• Support the development of attribution models to understand the customer journey and identify the most effective channels.
• Provide insights on customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and other critical metrics.
• Maintain a strong understanding of industry trends and best practices in marketing analytics.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, Data Science, Economics, or a related field; advanced degree preferred.
• 3+ years of experience in a marketing analytics, business intelligence, or related role.
• Strong proficiency in data analysis tools, such as SQL, Excel, Google Analytics, and marketing automation platforms (e.g., Braze, HubSpot).
• Experience with data visualization tools (e.g., Sigma, Looker, Power BI) to create interactive reports and dashboards.
• Knowledge of A/B testing methodologies and familiarity with testing platforms (e.g., Amplitude).
• Strong understanding of digital marketing channels (e.g., SEO, PPC, social media, email) and their respective KPIs.
• Excellent analytical and quantitative skills, with the ability to translate data into actionable insights.
• Strong communication skills to convey complex data in a clear and concise manner to both technical and non-technical stakeholders.
• Familiarity with statistical modeling, forecasting, and data mining techniques is a plus.
• Ability to work independently, manage multiple projects, and meet deadlines.

Preferred Qualifications

• Experience in consumer-focused or digital marketing analytics, particularly in a subscription-based or e-commerce company.
• Knowledge of marketing attribution models, customer journey mapping, and customer segmentation techniques.
• Familiarity with data engineering or programming languages (e.g., Python, R) for advanced data manipulation and analysis.

This role requires a proactive, detail-oriented individual passionate about data and analytics who can drive strategic insights to support business growth and marketing effectiveness.

About Spark Networks, Inc

At Spark Networks, we're dedicated to connecting people and sparking meaningful relationships. As a global dating company, we offer a range of premium and freemium apps that welcome millions of singles worldwide. Our mission is to help people find love and have fun along the way.

Our biggest brand, Zoosk, welcomes 40 million singles to its platform and is available in 80+ countries, translated into 25 languages. We also offer niche brands that cater to specific age groups and religious communities, such as Silver Singles, Christian Mingle and JDate. Despite our diverse brand portfolio, our mission remains consistent: to help singles around the world find love and enjoy the journey. We pride ourselves on ensuring our users remain engaged, happy, and satisfied throughout their Spark experience.

As a successful subscription business, Spark Networks boasts significant opportunities for innovation and growth. At our core, we are a consumer technology company and our commitment to continuous improvement and user satisfaction keeps us at the forefront of the dating industry.

Our current benefits offerings include:
• Medical, Dental, & Vision Insurance
• Employer Paid Basic Life Insurance
• 401(k) Retirement Plan & Company Match
• FSA, DCA, and Commuter Benefit Plans
• Company Paid Holidays
• Flexible Time off

Spark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position.
• https://www.zoosk.com/
• https://www.jdate.com/
• https://www.christianmingle.com/
• https://www.silversingles.com/
• https://www.elitesingles.com/
• https://www.spark.net/