Dentsu Aegis Network

Account Manager- Web Analytics


PayCompetitive
LocationChennai/Tamil Nadu
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: R1068775
      GA/GTM/Web Analytics expert

      Job Title:

      Account Manager- Web Analytics

      Job Description:

      Tag Management
      Create a tracking framework or process to ensure all-important digital KPIs are properly tracked
      Deployment of tags across client sites, working in conjunction with the global Ad Ops team and local Ad Ops teams, or directly using a Tag Management System.
      Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployed
      Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager.
      Maintain robust documentation of Google Tag Manager (dataLayer variables and events) and Google Analytics (dimensions, metrics, events, goals, etc.) architecture and solution design.
      Access the Google Tag Manager and Google Analytics APIs for automating tasks across 50+ containers/properties. Required Skills

      Analytics
      Critical thinking and a high level of curiosity in order to keep up with the disruptive changes within the web analytics field.
      Ability to translate client’s business needs into technical measurement requirements.
      Ability to apply data collection methods to consult clients on sustainable tracking solutions.
      Master on Google Analytics and/or Adobe Analytics platform.
      Ability to present findings of complex analyses with simple stories and charts

      Skill Required
      5+ years in digital Analytics/ Media – preferably with global clients
      A history of using web analytics such as GA, GA4 or Adobe
      Strong on implementation tools such as GTM, Adobe Launch, Ensighten, Tealium
      Hands-on experience in SQL.
      HTML and JavaScript skills.
      Diligent with strong attention to detail
      Highly self-motivated and well-organized
      Strong quantitative, analytical, and problem-solving skills
      Excellent verbal and written communication skills
      Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process

      Location:

      Chennai

      Brand:

      Paragon

      Time Type:

      Full time

      Contract Type:

      Permanent
  • About the company

      Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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