Department:

Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

The People of Southwest Airlines come together to deliver on our Purpose, which is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Senior Brand Strategy Consultant is responsible for partnering with internal and external (agency) partners to develop brand architecture, brand identity, brand governance, content strategy, or catalyst for developing strategy for the Southwest brand . This role will use trends, data, and insights to influence and educate on ways to continually drive the brand forward and support projects such as New Uniforms, New Cabin Interior, Assigned Seating, Getaways by Southwest, etc . The Senior Brand Strategy Consultant is a strong multi-tasker who is detail-oriented, proactive, and organized. They’re als o e xcited to join a collab orative Team and oversee brand governance at Southwest.

Additional details:

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
U.S. citizenship or current authorization to work in the U.S. is required , and no current or future work authorization sponsorship available.

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.

Responsibilities

Work with business strategists to craft strategic and insightful briefs that inspire best-in-class work to drive business.
Collaborate with channel strategists to build efficient, relevant and effective communications.
Develop and lead strategy for key local markets, ensuring collaboration between Brand Communications and Brand Engagement/Partnerships.
Establish a best-in-class process for all proactive and reactive brand governance efforts.
Work with vendors and internal team to ensure efficient asset management.
Lead brand identity efforts internally; working with cross-functional teams and agencies as needed to deliver projects and services on time, within budget, and within agreed upon scope
Facilitate and lead cross-departmental coordination and agency relationships to support planning decisions, foster Innovation, and drive joint solutions for brand strategy
Analyze competitive trends, customer insights, and/or future business needs to clarify key challenges, diagnose the root cause, and recognize improvement opportunities for our brand or content strategy
Serve as a trusted resource to assist employees and other departments in understanding Marketing and Southwest brand strategy, drive current initiatives, and design methodology for project and initiative delivery
Identify solutions to positively impact the environment of the team and Marketing department
Work with the leader to align on priorities, constructively address project work, and build personal development plans
Identify evolving business needs, industry trends, and advancements in the field of marketing and brand advertising; drive team to adapt to changes
May perform other job duties as directed by the employee's leader

Knowledge, Skills and Abilities

Strong Excel, PowerPoint, and Word skills
Ability to think strategically, drive process improvement and see the big picture
Knowledge and experience with brand and content strategy experience
Stong analytical and problem-solving skills
Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
Ability to prioritize high volumes of work effectively and hit promised timelines
Ability to distinguish brand opportunities and clearly dismiss brand misfits.
Ability to deliver quality work within a low-cost environment
Ability to establish and maintain effective working relationships with other departments in order to influence business decisions
Ability to demonstrate high emotional intelligence in various situations dealing with both customers and fellow employees
Ability to proactively monitor future marketing trends

Education

Required: High School Diploma or GED

Experience

Required: Expert level experience, expansive and far-reaching knowledge in:
- Marketing
- Advertising
- Content Strategy
Preferred: Experience (agency or brand side) advancing brand strategy across internal and external stakeholders
Preferred: A bility t o identify evolving business needs, industry trends, and advancements in the field of marketing and brand advertising; drive team to adapt to changes
Preferred: Strong analytical and problem-solving skills
Preferred: Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
Preferred: Ability to distinguish brand opportunities and dismiss brand misfits
Preferred: High emotional intelligence

Licensing/Certification

N/A

Physical Abilities

Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:

Competitive market salary from $125,000.00 per year to $139,000.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love:

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)

• Southwest will help fund your 401(k) retirement savings with Company

contributions up to 9.3% of your eligible earnings**

• Potential for annual ProfitSharing contribution in the Southwest Retirement

Savings Plan- when Southwest profits, you profit***

• Competitive health insurance for you and your eligible dependents (including

pets)

• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.
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Sr Brand Strategy Consultant

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