Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

Comcast Business is a growing part of the Comcast organization – focused on delivering advanced technology solutions and business-driven partnership to companies of all sizes. Building from our market leadership in Small Business, Comcast Business has become a recognized leader in the Enterprise and Public Sector segments and now offers global solutions to truly meet leading businesses anywhere they are. We are focused on building our brand in the market and demonstrating our differentiation through purpose-led, audience-driven action.

The Senior Director of Brand Partnerships & Experience will champion driving and implementing the strategy for brand experience, strategic partnerships, and activation plans for Comcast Business across all business segments (Small Business, Enterprise, & Public Sector). This position will be a highly visible role within Comcast Business, amplifying our brand position, and leadership stature, and fueling growth among business and technology decision-makers in a competitive environment.

You'll ensure the Comcast Business brand is aligned with partnerships that support strategic goals and is activated in experiential venues in a manner that mirrors our goals, vision and brand impact. You'll be constantly evaluating existing and new opportunities to assess strategic fit and growth potential.
You'll lead all aspects of the partnership with the PGA Tour and serve as the key leader for THE PLAYERS Championship program. As one of three Proud Partners of THE PLAYERS Championship, THE PLAYERS provides an impressive & highly visible stage to demonstrate who we are as a brand and build customer relationships.

You'll bring Comcast Business to life on-site at dozens of activations throughout the calendar year including, but not limited to, tradeshows, events, hospitality opportunities (sports, entertainment, suites), and other large-scale partnerships with the PGA TOUR.

You'll oversee a multi-million-dollar budget and several agencies, serving as a key lead and collaborative partner with cross-functional teams including Brand Strategy, Content Strategy, Commercial Marketing & Sales, Employee Communications, Media, Sales Enablement, Corporate Communications / PR, and more.

We're passionate about the potential of this role; it's a chance to be part of a highly visible, business-critical brand function that has substantial opportunity for growth and evolution in the near term and for years to come. This individual will report to the Vice President, Brand Marketing.

Job Description

Key Responsibilities:

• Lead all aspects of the Brand Experience and Partnership function, serving as the leader for the Brand Marketing Team, and the key lead across all of CB.
• Lead a team of two direct reports, several critical agency relationships with dozens of team members and a multi-million-dollar activation and partnership budget.
• Lead the development of experiential strategy, working with Commercial Marketing partners, that supports overall business goals and delivers on leadership vision and drives business impact over short- and long-term for all segments and geographies.
• Head up the annual PLAYERS program, both internally and externally, managing leadership goals, balancing objectives of multiple cross-functional teams and advising agency partners, vendors, and working teams to deliver on a unified vision that improves partnership value and drives positive return on investment
• Own Comcast Business brand activation for all experiential opportunities including, but not limited to, tradeshows, sales events, partnership / sponsorships, hospitality events, branded suites, etc.
• Use deep understanding of Comcast Business brand as well as B2B audience and segments to drive development of cohesive narrative to fuel all brand activation touchpoints related to experiential marketing plan
• Possess a strong understanding of the sponsorship space, an interest in golf, the talent, key industry players, and emerging activation concepts
• Work with your team, agency team, and cross-functional partners to execute annual experiential marketing plan through upfront planning and ongoing, tight project management
• Manage robust annual budget including agency fees, sponsorship costs, and production funding

Required leadership skills:

• Strong, strategic vision to deliver brand ambitions and business results
• Experience in B2B sponsorships, preferably in golf, and a consistent track record in the experiential space is highly preferred
• Get things done day to day while also questioning the limitations toward innovation
• Champions different perspectives and works to bring outstanding, inclusive thinking into all that we do
• Highly collaborative leader – able to work across teams and navigate ambiguity where it exists
• Strong project manager and leader – able to allocate and re-allocate resources in a fluid manner
• Ability to develop and drive effective, repeatable processes that make sense for the team and business
• Clear communicator in written and verbal communication – able to present ideas and influence others
• Strong executive presence
• Self-reliant, problem-solver, and solutions-oriented
• Proven ability to lead in a fast-paced environment, prioritization ability, handle pressure and meet each day with a growth mindset
• Meticulous budgeting skills
• 10-15+ years of cross-functional marketing and/or experiential experience in a leadership capacity
• B2B technology / industry experience is strongly preferred

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Work out of the Philadelphia HQ office 4x per week.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.