SENIOR MANAGER CULTURE MARKETING SEEDING

Area Global Brands

Department Culture Marketing

Direct Reporting Line Director Culture Marketing, Seeding & Operations

Subsidiary/country USA

Location Los Angeles, CA

Number of Personnel Managed 3-5

Cost Center/Budget and/or Revenue Responsibility Yes

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Responsible for managing key logistics and project coordination for Culture Marketing with a major focus on leading product-related topics and workstreams to connect the adidas brand to our target consumers using global and local celebrities, media, and entertainment.

KEY RESPONSIBILITIES

Implement seeding framework, process and prioritization for product seeding and placement of Culture Marketing brand partner network.

Proactively drive and collaborate with Brand Partnerships, Global Communications, and Global Business Units regarding seasonal plans, seeding & gifting calendar, in line with product timelines

Oversee all product ordering efforts for Culture Marketing office: Includes forecasting, ordering and maintaining in-office product (Monthly stock orders, quarterly promotional forecasting, seasonal specialty product) across all brand segments. Must maintain current product knowledge and clear target market objectives

Proactively drive and communicate seeding and gifting between global and local from briefing (talent alignment) to post execution phase (clipping & tracking)

Collaborate with teams in global markets/cities for handovers and execution

Lead in managing external agency for seeding projects

Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment

Manage Seeding team who support Global Culture Marketing processes and execution

Field, evaluate and facilitate internal requests for seeding support

KEY RELATIONSHIPS

Product Marketing

Brand Management

Communications

Key City Teams

Sports Marketing

Head Office

Global Concept To Consumer Cross functional

Global Finance

External Agencies

Vertical Category Teams & Managers

KNOWLEDGE, SKILLS AND ABILITIES

Knowledge of the sports industry, with a deep passion for fashion and streetwear trends

Creative Thinker & Problem Solver

Ability to see the long-term opportunity, through the short-term objectives

Strong attention to detail, results-focused

Avid Communicator: Vital to keeping colleagues, community informed and engaged

Strong networking and interpersonal skills

Self-initiator, capable of determining priorities

Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities

Project management skills and an ability to work well in a team environment

Ability to write reports, business correspondence and presentations

Savvy presentational skills as both creator and presenter. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

High level of proficiency in Word, Excel, PPT and Outlook.

Ability to make sound business decisions.

Strong organizational, problem solving, time management and resolution skills.

Unconventional business hours may be required (evenings, weekends)

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

Four year college or university degree in Marketing, advertising or related field

6+ years Marketing (Sports, Entertainment or Brand Marketing) with proven experience or background

Equivalent combination of education and experience may be substituted for degree.

Proven track record of growth, development and success across various functions, areas, and activities

Direct working relationships with key markets/regions or relevant experience working in a focus adidas market.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee may frequently engage in extensive physical demands. The employee will frequently be required to sit, stand, bend, and walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally be required to climb or balance; stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.

The anticipated low and high end of the base pay range for this position is $110,600 - $166,000.00. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.

Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, CA. Though our teammates hail from all corners of the world, our working language is English.