Employer Industry: Marketing and Customer Experience

Why consider this job opportunity:
- Competitive salary
- Opportunity for career advancement and growth within the organization
- Work remotely
- Supportive and collaborative work environment
- Chance to make a positive impact on customer engagement and revenue
- Experience with direct-to-consumer lead generation funnel

What to Expect (Job Responsibilities):
- Define a roadmap of customer segmentation, messaging, and campaign management
- Develop comprehensive customer journey maps and nurture strategies
- Utilize marketing automation, content, and social media to support customer acquisition and retention
- Build campaigns, experiments, and messaging to increase engagement and retention
- Utilize data analytics to measure the effectiveness of lifecycle marketing campaigns

What is Required (Qualifications):
- Bachelor's Degree in Marketing, Business, Communications, or related field required
- 7+ years experience managing customer lifecycle marketing
- Fluent in email and SMS with hands-on experience leveraging marketing automation/CRM systems
- Exceptional writing skills and project management skills
- Ability to work hands-on and influence decision making in collaboration with cross-functional teams and leadership

How to Stand Out (Preferred Qualifications):
- Experience with direct mail campaigns
- MBA a plus
- Content creation and social media experience
- Strong analytical skills with the ability to interpret data and trends
- Familiarity with HTML

#Marketing #CustomerExperience #RemoteWork #CareerGrowth #CompetitivePay

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