Sr. Manager, MarTech Product Management

As part of the US Digital & Tech team focus on Customer Experience and Digital Channels, this role reports to the Director, Campaign & MarTech Product Management. This team is responsible for the platforms, processes, data and capabilities that enable US brand Omni-Channel Marketing to both Healthcare Professionals (HCPs) and Patients/Consumers (DTC) via campaigns to support the Commercial Brand, Medical Affairs and Market Access functions in the US. The scope of these systems include data management and governance, data integrations and system process deployment to support campaign management functions (including email, SMS, banners and other media channels) and ongoing best practice development, implementation and maturation of marketing capabilities for the business.

This is a digital marketing business role that requires strong data & technical acumen. It is an individual contributor position with key visibility across the organization, including cross-functional stakeholders with whom they collaborate to successfully deliver Campaign capabilities:

• Internal GSK teams:

  • US Digital & Tech

  • Analytics & Reporting

  • GSK Global Technology teams (digital marketing / marketing automation, data and others)

  • Legal, Privacy, Regulatory & Compliance

  • Content Strategy & Execution

• External GSK vendor partners:

  • Campaign execution operational partners

  • Campaign tactic execution & data vendors

  • Software vendors

  • Brand media agencies & AORs

Job responsibilities:

• Solicit, distill, develop and document requirements for the US MarTech stack, managing into an actionable backlog and scoping for implementation.

• Drive product development for key MarTech transformation initiatives inclusive of integrated MarTech capability development and release, documentation and adoption by business stakeholders and driving awareness for all technical teams to understand the business objectives.

• Represents the capabilities, features and business priorities of the integrated data and software solution to internal GSK stakeholders.

• Assist with cross-functional internal change management and evangelizing communications to assure organizational awareness of capabilities to support marketing goals, successful early adoption to develop proof points and generalized availability to drive business value.

• Documents requirements and logic for the databases and systems on which campaigns operate: software solutions, data/databases, and integrated systems

• Inform data strategy to support multichannel and targeted campaigns

• Understands and functions as SME re: the overall integrated data ecosystem (1st party, 3rd party, RX, website) to guide campaigns and identify opportunities for improvement

• Vendor management – provides leadership and assures that vendors have what they need to be successful and are delivering to the business expectations & guidelines of GSK

• Produces project status reports and documentation to reflect the status of assigned initiatives to cross-functional stakeholders, including management.

• Liaise with operational teams, including Campaign Managers, to support the development of operational process and operationalization of systems for campaign development.

• Supports the Director of Marketing – Campaign Management to ensure operational excellence across GSK MCM programs for all Business Units and Brands by providing the systems and tools to enable results.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• 3 -5 years of experience in technical software

• 3-5 years of experience in business management acumen

• 3-5 years of experience in digital marketing

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Bachelor Degree in Business, Digital Marketing, Data Science, or Software Engineering or relevant experience

• Product management expertise

• Digital date and or campaign execution experience – concepts, platforms and systems

• Technical savvy with understanding of data processing and marketing system integration functions as well as marketing automation, CDP, DAM and web tracking platforms and systems.

• Project management expertise – the ability to own and drive initiatives forward, including in cases where the path forward is ‘grey’ and needs to be discovered or defined

• Strong relationship development and management skills – building ‘a community’ amongst matrixed stakeholders

• Ability to negotiate, manage conflict and internal (business) customer concerns

• Ability to develop and maintain vendor relationships

• Ability to communicate effectively across stakeholders from technology, marketing and operations, including day-to-day team members and management

• Experience working with and managing activities with distributed teams:

  • Physical distribution within the US, across the EU and/or Asia

  • Time zones

  • Cultures

  • High % of contracted and/or third party team members

• Past experience with Pharma (or other highly-regulated) digital marketing strongly preferred

• Experience with budgeting, SOW and cost management activities preferred

#LI-GSK

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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