Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Our Omnichannel Experience team is looking for a Principal Omnichannel Marketing Manager who is relentlessly customer-focused. The team runs audience-led, high growth, marketing programs that touch all stages of the buyer journey. We are a US-based, globally operating, award-winning team, and we truly look forward to collaborating with you to drive day-to-day management, operations and communications of the global Omnichannel Marketing practice.

About the Role

Are you a data-driven marketing leader with deep expertise in digital marketing across a broad range of channels? We invite you to join Workday’s Omnichannel team in our mission to build delightful experiences that help deliver the right message, to the right buyer, at the right time. This leader has a unique opportunity to create and influence digital experiences that build the Workday digital brand and accelerate business initiatives. The successful candidate will have the opportunity to advise and lead our omnichannel strategy. They will drive our digital customer journey design efforts to create full-funnel audience-centric journeys that are data-driven, integrated marketing experiences which help accelerate demand and generate pipeline.

• Build customer engagement strategy and roadmaps, including segmentation, touch-point analysis, channel coordination and measurement plans.

• Support deployment and governance of data management platforms.

• Develop playbooks for omnichannel programs, integrated campaigns, and optimize these programs and campaigns across all active channels.

• Guide and develop our audience segmentation strategy for account acquisition and set pipeline expectations for various campaigns.

• Drive strategic insights into how we connect audience data (i.e., intent data, device profiling, media segments, outbound lists, onsite behaviors, interactions with sales, etc) to enable precise targeting to build journeys that satisfy our buyer’s needs.

• Monitor digital initiatives to organization’s goals, including engagement, conversion, pipeline acceleration, revenue targets, and customer satisfaction metrics.

• Assist with planning and orchestrating across teams, projects, and channels.

• Analyze and interpret analytics information, including behavioral results, to drive optimization of buyer needs and alignment to regional goals.

• Identify new opportunities to deepen engagement and expansion with existing customers.

• Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative digital experiences.

• Monitoring, tracking, reporting of results and keeping leadership informed of progress, challenges, and successes.

Principal Omnichannel Marketing Manager

Basic Qualifications

• 12+ years of digital/growth marketing experience in either B2B or B2C environments, or 8+ years and Master’s degree

• Deep knowledge of standard methodologies of omnichannel marketing and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, on-site personalization, email, chat, etc.

• Experience with full-stack digital marketing technology tools and processes. (Such as Adobe, Eloqua, Marketo)

• Strong understanding of data management platforms, customer data platforms and familiarity with first and third party data use cases.

• Experience driving Digital strategies that generate measurable demand.

• Previous experience in full cycle user journey design, implementation and optimization.

Other Qualifications

• Ability to influence within and across internal partners.

• Experience partnering with cross-functional teams and/or agency partners.

• Experience developing strategic plans, such as communication campaigns or go-to-market strategies.

• Experience using data and trends to generate insights to understand buyer/prospect behavior.

• Experience with financial planning software marketing is a plus.

• Experience with new product marketing.

• Experience in the B2B technology industry.

Senior Omnichannel Marketing Manager

Basic Qualifications

• 8+ years of digital/growth marketing in either B2B or B2C environments

• Deep knowledge of standard methodologies of omnichannel marketing and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, on-site personalization, email, chat, etc.

• Experience with full-stack digital marketing technology tools and processes. (Such as Adobe, Eloqua, Marketo)

• Strong understanding of data management platforms, and familiarity with first and third party data use cases.

• Experience driving Digital strategies that generate measurable demand.

• Previous experience in full cycle user journey design, implementation and optimization.

Other Qualifications

• Masters preferred

• Ability to influence within and across internal partners.

• Experience partnering with cross-functional teams and/or agency partners.

• Experience developing strategic plans, such as communication campaigns or go-to-market strategies.

• Experience using data and trends to generate insights to understand buyer/prospect behavior.

• Experience with financial planning software marketing is a plus.

• Experience with new product marketing.

• Experience in the B2B technology industry.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

About You

You are a leader who can run, integrate and optimize programs while building strong connections and having fun! Your understanding of Omnichannel marketing is top tier. Technology is your best friend and you are comfortable deploying new technologies. Team-building excites you and you enjoy building connections across people, processes and tools. You synthesize results from various sources of information to provide concrete recommendations. You can activate our marketing technology stack to innovate the customer experience through personalized and contextual interactions. You share and provide insights for team-wide success!

Workday Pay Transparency Statement - United States

The annualized base salary ranges for the primary location and any additional locations in the United States (US) are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here .

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $153,300 - $229,900

Additional US Location(s) Base Pay Range: $130,000 - $229,900

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!