Employer Industry: Marketing Consulting

Why consider this job opportunity:
- Hourly rate of $90/hr
- Opportunity for a year-long engagement with a flexible, fully remote work environment
- Collaborate with a dynamic team of Senior Product Marketers to shape impactful marketing campaigns
- Engage in consumer research that directly influences go-to-market strategies
- Work with leading brands and agencies, enhancing your professional network and experience
- Be part of an award-winning company recognized for its innovative approach to marketing

What to Expect (Job Responsibilities):
- Lead consumer research efforts to uncover insights into audience behavior, preferences, and pain points using qualitative and quantitative methods
- Develop research-based strategic briefs that inform campaign and content development
- Collaborate with Senior Product Marketers to define content strategy and messaging frameworks
- Partner with cross-functional teams to execute campaigns aligned with consumer insights
- Analyze campaign performance and consumer feedback, providing recommendations for optimization

What is Required (Qualifications):
- 8-12 years of experience in a strategic role focusing on consumer insights and research
- Proven track record of developing data-driven strategies that drive impactful marketing campaigns
- Strong understanding of audience segmentation, consumer psychology, and behavior
- Expertise in qualitative and quantitative research methods, including surveys and analytics tools
- Experience with market research platforms like G2, SEMrush, Qualtrics, and social listening tools

How to Stand Out (Preferred Qualifications):
- Exceptional communication skills with the ability to synthesize complex data into actionable insights
- Background in both marketing agencies and in-house teams for a well-rounded perspective

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