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A BIT ABOUT US

Dentsu Creative is dentsu's sole global creative network that transforms brands and businesses through the power of Horizontal Creativity. 2022's Cannes Lions Agency of the Year, it is made for integration with Dentsu's Media and Merkle networks through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu’s Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.

CONTENT AND SOCIAL STRATEGY DIRECTOR

The purpose of this role is to lead a future focused Entertainment / Content strategy team helping establish the Dentsu Creative ‘Content Practice’ as one of the most progressive content agencies in our field. We will do this by focusing on our unique dentsu creative capabilities that mean we deliver both brilliant and effective creative work. And bringing measurable value for our clients and beyond.

RESPONSIBILITIES

Content strategy & Leadership

• Lead on the delivery of a new Connected Content proposition – human-centric, culturally in tune, channel and data/performance-led

• Developing content and social strategies for brands for both single, multi-channel programmes from the vision to the impact

• Working with the Insight Teams at dentsu to continually review and enhance our suite of content insight tools and processes / to always add value

• Always being ahead / on top of content, social and culture trends and sharing.

• Leading opportunities for growth on clients and new business / build strategy revenue .

• Representing content and social as part of the wider strategy ‘family’.

Content Marketing Produces /Process

• Shape a set of strategy ‘products’ that help our clients create the best content experiences for their audiences, their brand, business.

• Continue to build out content and social strategic frameworks for clients and internally.

• Work across One dentsu to grow our strategy offering / credibility inside and out.

Effectiveness and outcomes

• Evolving measurement frameworks to evaluate the effectiveness of content programmes / ROI / content as a ‘force for good’ impact assessments.

• Explore new ways of evaluation in line with new platforms and tends to understand and communicate the value of what we do..

Innovation

• To provide thought-leadership for clients and dentsu

• Lead on Innovation – developing workshops and strategy sessions to keep ahead / lead the industry

WHAT YOU WILL BRING

• Previous experience in Senior Strategy role – across content, social and brand

• Content strategy / digital marketing expertise

• Understands data, analytics. Insight and data tools / sources

• Content marketing expertise and a clear understanding of the potential for content and social as part of the bigger customer journey / brand experience

• Curious mindset and bigger picture thinker

• Flair for presenting and exciting clients

• A good understanding of content marketing tools and end to end process including search/ Optimisation across owned / paid / earned

• Brand and business – ability to work with senior level clients, and bring expertise to the table

• Leadership – Ability to build and inspire the team /managing resources to ensure clients needs are anticipated

• Performance / impact - ability to understand content performance / content marketing tools for optimum results

• Leadership – ability to inspire and nurture a happy and motivated team

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

INCLUSION AND DIVERSITY

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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