Requisition Number

24-4023

Location

GSD&M Austin Office

Requirements

Desired Characteristics:

• High motivation to learn and contribute
• High attention to detail, expert prioritization skills, resourcefulness, and problem solving
• Interest in media strategy and understanding consumers’ behaviors and motivations to build a media strategy based on consumer audiences
• Curious about data that supports marketing efforts and how that impacts media buying and optimization
• Passionate about process and creating new ways of working that improve workflow
• Eager, Outgoing, Personable
• Team-player: You can collaborate and have a big-picture mindset
• Willingness to Learn: You are a sponge. You absorb information and are endlessly hungry to learn
• Strong Organizer: You are able to prioritize things appropriately and understand deadlines.
• Strong Communicator: You can get your point across efficiently and clearly
• Dedicated: You are loyal and willing to put energy and time into your craft

Skills:

• Comfortable with Microsoft Office suite, namely Excel and PowerPoint
• Ability to quickly pick up on new tools & software
• Strong time management skills
• Excellent communication skills, written and presentation
• MRI and Simmons, Kathar and Pathmatics tools not required but a plus

Requirements:

• Candidates must be enrolled as a junior, senior or graduate-level student in college OR recent college graduate (less than 1 year since graduation)
• Must be available during the summer (6/4/24-8/9/24)
• Must be able to work full-time 40 hours per week
• Hybrid work schedule: Onsite in our Austin office (Tuesdays, Wednesdays, and Thursdays) and work from home (Mondays, Fridays)

Applications will close March 8th, 2024 @ 5PM.

External Description

This isn’t your basic coffee run internship. This is GSD&M Daze of Summer . Come spend your summer days in a daze as you experience our fast-paced creative environment for yourself. Here, you’ll actually be working alongside our talented teams. From creative and account leadership to strategy and analytics and beyond, you can expect a real, hands-on competitive experience.

GSD&M is a creatively-driven, full-service advertising agency born and raised in the heart of Texas. Today we are a global agency in the music, food and “weird” capital of the world. We’ve won the Super Bowl, cleaned up at Cannes and continue to help iconic brands win every day. We live by our core values and believe an agency should be able to think like the diverse, multicultural world that it’s talking with. We think it’s better to be honest than cool. We also play foosball in the agency bar and eat breakfast tacos for dinner.

Details:

What: Paid 40hr/week summer intern program

When: Tuesday, June 4th - Friday, August 9th

Where: Austin, TX Hybrid: In office (Tues, Wed, Thurs) / Remote (Mon, Fri)

Who: Any college junior/senior/grad level students and recent graduates

Program Highlights:

• Agency Experience - Acquire hands-on, real work ad agency experience
• Intern Team Project - Collaborate on a cross-departmental group project
• Lunch & Learns - Gain insights into the role of each agency discipline
• Group Gatherings - Join in meet-ups with fellow interns and agency staff

Job Highlights:

As a Media Planning Intern , you will support our award-winning planning and digital media teams by doing:

• Pull competitive expenditures and audience insights from various secondary research tools to help inform media strategy
• Contribute to client-facing deliverables such as POV's, flowcharts, budget trackers, competitive charts, etc.
• Lead development of investment brief documents (buy specs) and pull estimated target audience reach and frequency delivery for media buys
• Assist in evaluating strategy, execution, performance and reporting of programmatic display, paid social and video campaigns for our clients across multiple reporting platforms
• Contribute to evaluation of campaign performance and optimization recommendations
• RFP potential media partners for upcoming campaigns
• Stay up to date and aware of new platforms, buying techniques, and information around alpha and beta opportunities for our clients
• Research and compile competitive reporting information for digital, social and traditional media channels
• Research and refine target audience definitions and personas using multiple consumer survey and digital audience building tools
• Help pull competitive information from Kantar and Pathmatics, format into client-facing reporting
• Assist in preparing client-ready documents such as POV's, flowcharts, competitive charts etc.
• Keep a "trend tracker" report for each brand on a weekly basis
• Assisting in tracking campaign spend, performance and performance indicators
• Compiling information into excel spreadsheets
• Assist with data entry, reviewing paperwork, and proofing reports