About Walmart+

Walmart+, Walmart’s membership program, helps members save more time and money with benefits such as Free delivery from store, Free shipping no minimum, Member prices on fuel , Video streaming with Paramount+ and so much more.

The Walmart+ Member Acquisition team is accountable for driving membership growth by bringing in new trial, paid and reactivated members through offers, plan types and enrollment optimizations.

We are looking for a talented Director, Walmart+ Member Acquisition to define the strategy for how Walmart+ acquires members to our program and to bring those strategies to life to deliver significant membership growth. The ideal candidate will bring a member first mindset, demonstrate success turning ideas to action and show ability to define a vision while getting their hands dirty. This candidate must have the ability to get things done by influencing key stakeholders across a wide range of teams within Walmart.

We are looking for someone who will think big, ruthlessly prioritize to focus on the highest impact efforts, and mobilize cross-functional partners to execute against an aggressive growth roadmap. This is a high visibility role with the ability to make a significant impact on our business goals.

What you’ll do…

• Develop and evolve membership acquisition strategy based on past learnings, future growth objectives and competitive context.

• Identify , build and launch new offers and incentives that drive trial and/or paid membership growth.

• Lead program development for Walmart+ Assist and Walmart+ Student plan types; evaluate other short- and long-term key cohort opportunities.

• Own performance reporting and identify new initiatives to optimize against key metrics such as trial signups, paid member signups , reactivations

• Drive continuous test & learn approach in partnership with product and marketing growth teams.

• Partner with product, technology and marketing teams to prioritize acquisition feature development and investments across relevant Walmart+ roadmaps.

• Cultivate an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open-Door Policy.

A successful candidate will be able to demonstrate the following:

Skills and experience:

• Deep understanding of customer behaviors and motivations

• Problem structuring and solving, getting to the heart of the problem

• Analytical skills, ability to turn both data and customer insights into actionable results

• Comfort with uncertainty and ambiguity

• Business intuition

• Team management: People development, coaching, mentoring

• Stakeholder management

Personal and professional traits:

• Professional maturity, judgment

• Curiosity

• Aligned to Walmart values: service to customer (member); respect for individual; strive for excellence; act with integrity

• Collaborative / team oriented

• Proactivity / ownership

• Ability to build strong working relationships and influence a range of partners

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business Administration or related field and 5 years' experience in strategy, business development, merchandising, data analytics, consulting, or related field OR 7 years' experience in strategy, business development, merchandising, data analytics, consulting, or related field.
5 years' supervisory experience or experience leading cross-functional teams.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in:

• Business / customer strategy

• Subscription / membership growth strategy

• Collaboration with product, technology and marketing partners

• Driving results in a matrixed organization