Employer Industry: Advertising and Media

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Collaborative work environment focused on diversity and inclusion
- Chance to influence media strategy and audience development on a national scale
- Work with cutting-edge media research tools and platforms
- Engage with a diverse team dedicated to creative and innovative thinking

What to Expect (Job Responsibilities):
- Design processes for developing media audiences and insights for planning and buying
- Translate client audience segments into actionable media strategies across various platforms
- Oversee the agency's media research approach and manage key research tools and platforms
- Collaborate with Tech & Analytics teams to identify strategic platforms for audience analysis
- Lead the development of a proprietary audience platform in conjunction with Tech & Product teams

What is Required (Qualifications):
- 10+ years of experience in managing media research and media tools
- Deep understanding of media data, addressable media, audience segmentation, and ad tech
- Proven experience with market research and media research methodologies
- 5+ years of experience in an advertising agency or fast-paced environment

How to Stand Out (Preferred Qualifications):
- Experience working with diverse teams and fostering inclusive environments
- Familiarity with advanced analytics tools and proprietary audience platforms

#Advertising #MediaResearch #DiversityAndInclusion #CareerOpportunity #AudienceDevelopment

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