Responsibilities

Tasks

• Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
• Co-ordinate all aspects of production for print, audio-visual or electronic materials
• Co-ordinate sub-contracting
• Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
• Develop the graphic elements that meet the clients' objectives
• Establish guidelines for illustrators or photographers
• Prepare sketches, layouts and graphic elements
• Use existing photo and illustration banks and typography guides