Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Summary of This Role

Responsible for crafting/executing an encompassing website strategy, and serving as our team’s in-house expert for all things web marketing. Ability to create and execute on a website vision that educates and engages prospects and customers, and keeps them coming back for more, enabling our company to exceed marketing, sales and customer success goals. Oversee day-to-day website(s) development and evolution, increasing sales by accelerating website conversions through effective UX strategy. Increases website traffic from target audiences, and rankings on all major search networks through web content, link building, and keyword strategies. Takes full ownership for Conversion Rate Optimization (CRO), SEO, and analyzing data to understand and optimize outcomes and execute on next best actions.

What Part Will You Play?

• Works closely with other teams, such as demand generation/events, product marketing, content marketing and customer marketing to ensure cohesive online branding and marketing strategy.

• Defines and leads the re-architecture and evolution of the code framework and site content/design to improve overall website performance, user experiences, and lead conversion rate optimization (CRO).

• Manages technical aspects of the website that affect UX, including quick loading times and intuitive navigation.

• Researches, optimizes, and expands an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis.

• Manages and optimizes website content, imagery, and lead conversion assets to ensure they are up-to-date, compelling, and inline with SEO best practices.

• Implements and manages personalization features to enhance user engagement and improve lead qualification process.

• Plans and executes A/B testing on the website to identify efficiencies and opportunities to better engage our users and maximize conversions.

• Oversees day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates.

• Develops CRO testing strategies, with consideration of overall campaign strategies and source channels.

• Analyzes website traffic metrics and user behavior to identify opportunities for growth and optimization.

• Tracks and reports on key performance indicators (KPIs), providing regular updates to senior management on the effectiveness of various campaigns and initiatives.

• Supports marketing operations and other teams as needed through the creation of landing pages, original design elements, and navigation.

• Maintains a strong understanding of industry trends, competitive landscape, and digital marketing best practices.

What Are We Looking For in This Role?

Minimum Qualifications

• Bachelor's Degree

• Relevant Experience or Degree in: No specific field

• Combination of relevant training and/ or experience in lieu of degree

• Typically Minimum 6 Years Relevant Exp

Preferred Qualifications

• Prefer marketing service or marketing agency experience.

• Prefer Pardot, sales force and email automation experience.

• Prefer payments industry experience.

What Are Our Desired Skills and Capabilities?

• 6+ years digital marketing experience.

• Creative, curious thinker with the ability to identify and solve problems

• Innovative and stays current with digital marketing trends and technologies.

• Solid understanding of performance marketing, conversion, and online customer acquisition.

• Strong knowledge of SEO, UX practices, website testing, buyers journeys and best practices for engaging visitors, personalization, and content marketing best practices.

• Cognizant of web design, emerging technologies, and UI frameworks, and have the ability to identify the advantages/disadvantages of approaches, and make recommendations.

• Must have experience with Google Analytics, GA4, Google Tag Manager, VWO and other relevant tools, be able to lead the implementation, management, and customization of these platforms.

• Ability to analyze data to drive strategic decisions.

• Significant experience with website content management systems (CMS) and basic knowledge of HTML.

• Experience leading cross functional teams to achieve growth objectives.

• Ability to accurately estimate future and remaining work effort, and meet deadlines.

• Outstanding written and verbal communications skills.

This position is eligible to be considered for remote hiring anywhere in the USA

#LI-Remote

“The position listed in this requisition is ineligible for the referral bonus award program”

Pay: Pay Range is from $71,800.00 - $98,750.00 and there is no bonus plan or commissions associated with the role.

Benefits : Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

Apply By : Friday, June 28, 2004

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.